Growth Without the Guesswork
B2B demand generation
& conversion optimisation

Cut through the noise. Get a clear plan, quick wins, and the confidence to scale.

How we help you grow

Pick what you need right now. No packages, no commitments, just clear outcomes.

Demand Generation Strategy

Stop guessing which channels to invest in. We'll help you figure out what actually works for your business, who to target, and how to measure success.

  • 90-day roadmap aligned to revenue goals
  • Channel recommendations based on your ICP
  • Experiment backlog you can execute
  • Clear measurement framework

Analytics & Measurement

Get tracking that actually works. We'll build dashboards that tell you what's driving pipeline and give you confidence in your marketing decisions.

  • GA4 & GTM setup and optimisation
  • Consent mode integration
  • Custom dashboard creation
  • Clear, actionable reporting

Fractional Demand Gen Leadership

Get a senior demand gen leader 1-2 days per week. Strategic planning, hands-on execution, team coaching, and someone who's been there before.

  • Strategic planning and oversight
  • Campaign execution and optimisation
  • Team development and coaching
  • Tool evaluation & implementation
  • Monthly performance reviews

Paid Media Management

We'll run your LinkedIn, Google, Meta, and specialist ad campaigns with brutal honesty about what's working and what's not.

  • Campaign setup and ongoing optimization
  • Creative testing and iteration
  • Transparent performance reporting
  • Budget recommendations tied to pipeline
  • Monthly retainer or project-based

SEO & Answer Engine Optimization

Get found where your buyers are searching, whether that's Google or ChatGPT. We handle the technical bits and advise on content that ranks and converts.

  • Technical SEO audit and fixes
  • Content strategy for search and AI engines
  • On-page optimisation
  • Performance tracking and recommendations

Conversion Rate Optimization

Turn more visitors into demo bookings. We'll find what's stopping people from converting, test solutions, and give you measurable lift.

  • Funnel analysis and friction identification
  • Hypothesis-driven experiments
  • Landing page and form optimisation
  • Monthly performance reporting

What People Say

Recommendations from colleagues and industry professionals

Matt Hurley

Matt Hurley

Creative Director

"Lee is an exceptional marketer who blends creativity with data-driven strategy to deliver campaigns that really do deliver. He’s collaborative, forward-thinking, and a fantastic partner to work with from concept through to execution. "

LinkedIn Recommendation
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Zoe Laycock

Zoe Laycock

Product Marketing Leader

"Lee is a strategic thinker and a hands-on executor, blending creative storytelling with data-driven decision-making to deliver outstanding results. I highly recommend Lee to any organization looking for a results-driven marketer with strong leadership and strategic vision. "

LinkedIn Recommendation
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Will Dolby

Will Dolby

Head of Sector Marketing

"Lee’s brilliant at balancing creativity with data-driven decisions, and he always knows how to deliver a great campaign. On top of all that, Lee is a genuinely great person to work with - positive, collaborative and always ready to support others."

LinkedIn Recommendation
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Latest Insights

Practical demand gen strategies and B2B marketing insights

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Why we built DemandGenix

Most B2B marketing teams are stuck between two options: expensive agencies that move slowly and overpromise, or trying to figure everything out in-house with limited time and expertise.

We built DemandGenix to be the third option; boutique expertise with startup speed. We know what it's like to be under pressure to prove ROI, to have limited budget for experiments, and to need results yesterday while building for tomorrow.

Our approach is simple: diagnose fast, test smart, scale efficiently. No overly-long commitments, no enterprise overhead, just clear outcomes delivered in weeks.

Our Edge

  • Boutique Agility, Not Agency Overhead
    Get direct access to a digital marketing strategist who can also do the work for you. No relaying the same info to different members of the same team, and faster execution turnaround.
  • Structured Experiments, Adaptive Execution
    We'll provide a medium-to-long term plan with a clear scope of deliverables, and the agility to pivot fast on the experimentation insights. This gives you a clear of idea of what works, and what doesn't, to give you a greater chance of pipeline growth.
  • Practical Over Performative
    Results are more important to us than accolades. Based on the KPIs that are important to your growth goals, each recommendation includes customised implementation advice and success metrics.
  • Partnership, Not Vendor Relationship
    When you succeed, so do we. Even if it means suggesting something we don't do, expect frank advice supported by solid data.

Let's figure this out together

Whether you need a quick audit, a strategic conversation, or you're ready to dive into a full engagement, we're here to help. No sales pressure, just practical advice.

Email
hello@demandgenix.uk
Location
Manchester, UK