
Your MQLs aren't converting because you're measuring the wrong signals
The difference between MQL volume and revenue is the difference between a pipeline that converts and a dashboard that lies to you.
Read More →Embedded demand gen leadership for growing B2B companies—we find the leaks, fix the funnel, and build pipeline you can defend in the boardroom. No agency runaround, no six-month commitments.
We’ll review your current funnel, identify the biggest constraint, and tell you honestly whether we can help.
Case Study: 111% pipeline value increase in 90 days via intent-led demand gen.
Trusted by teams at
Select your biggest challenge to see the recommended path.
"I don’t know what’s working."
Seed to Series B companies with marketing budget who need clarity before committing to execution.
"I know what’s broken. I need it fixing."
For companies that have done the diagnosis and need focused execution to fix specific pipeline problems.
"I need a senior demand gen leader, but I can’t justify the hiring cost."
For companies that need ongoing strategic leadership and execution capacity - a senior demand gen partner embedded in your team.
Most of our engagements start with a 30-minute pipeline diagnostic call. . We'll review where you are, identify the biggest constraint, and recommend the right next step (whether that's working with us or not). No pitch deck. No pressure.
Book a 30-Minute Pipeline DiagnosticNo pitch deck. No pressure. Just a clear next step.
LinkedIn recommendations from people I've worked with
Client case studies coming Q2 2026...

Creative Director
"Lee is an exceptional marketer who blends creativity with data-driven strategy to deliver campaigns that really do deliver. He’s collaborative, forward-thinking, and a fantastic partner to work with from concept through to execution. "

Product Marketing Leader
"Lee is a strategic thinker and a hands-on executor, blending creative storytelling with data-driven decision-making to deliver outstanding results. I highly recommend Lee to any organization looking for a results-driven marketer with strong leadership and strategic vision. "

Head of Sector Marketing
"Lee’s brilliant at balancing creativity with data-driven decisions, and he always knows how to deliver a great campaign. On top of all that, Lee is a genuinely great person to work with - positive, collaborative and always ready to support others."
Practical demand gen strategies and B2B marketing insights

The difference between MQL volume and revenue is the difference between a pipeline that converts and a dashboard that lies to you.
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What is fractional marketing? Learn why scale-ups are choosing fractional Heads of Growth over agencies to drive strategy and ROI.
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We targeted just 140 accounts using intent data and grew pipeline 111%. Here is the framework, the friction we faced, and the results.
Read More →DemandGenix is a Manchester-based demand generation consultancy for B2B companies from Seed to Series C. We work with marketing teams and founders who are under pressure to prove ROI, scale pipeline, and make every pound of marketing spend count.
Our founder has 18 years of experience across digital marketing, demand generation, and growth-stage B2B—and brings that expertise directly to every engagement. No account managers. No junior handoffs. Direct access to senior thinking and execution.
Whether you need a quick audit, a strategic conversation, or you're ready to dive into a full engagement, I'm here to help. No sales pressure, just practical advice.