You’re spending on marketing and can’t say what it brings back.
I run the ads, website and follow-up that bring in new business. First, I work out what’s actually happening.
What I take on
The marketing that’s meant to bring in new business. I run it, and I make it earn its keep.
- The ads
- Who they’re aimed at, what they say, and whether they’re paying for themselves.
- The website
- Whether it says what you sell, whether the forms work, and whether a visitor knows what to do next.
- The follow-up
- What happens after someone gets in touch: how quickly, how well, and whether anyone can tell where it came from.
Some of it can be fixed. Some of it can’t even be tracked.
Most companies I start with are spending money and can’t tell what’s coming back from it. So I work that out first.
Some of it turns out to be fixable: a form that quietly fails, ads aimed at the wrong people, enquiries left waiting. Some of it genuinely can’t be traced any more. Someone sees an ad, searches your name a week later, and it all shows up as direct. With a few dozen deals a quarter, no test will settle it either.
I’ll tell you which is which, rather than sell you a dashboard that pretends otherwise.
How we’d start
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A free intro call
Thirty minutes. You tell me what you’re spending and what you’re seeing. I tell you honestly whether I can help.
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A first piece of work
If it’s a fit, I go into your accounts and come back with what’s actually happening and what I’d do over the next 90 days. Scoped and agreed in writing first, and delivered live, not as a PDF.
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Then you decide
Take it from there yourselves, or ask me to carry on. No obligation either way.
What’s been said, and what’s been done
From spray and pray to 111% more pipeline value
Targeting 140 named accounts with intent data, rather than everyone, doubled pipeline value in a single quarter.
Read the case studyFeedback from people I’ve worked with
“Lee is an exceptional marketer who blends creativity with data-driven strategy to deliver campaigns that really do deliver. He’s collaborative, forward-thinking, and a fantastic partner to work with from concept through to execution.”
“Lee is a strategic thinker and a hands-on executor, blending creative storytelling with data-driven decision-making to deliver outstanding results. I highly recommend Lee to any organisation looking for a results-driven marketer with strong leadership and strategic vision.”
“Lee’s brilliant at balancing creativity with data-driven decisions, and he always knows how to deliver a great campaign. On top of all that, Lee is a genuinely great person to work with - positive, collaborative and always ready to support others.”
I’m Lee.
I’ve spent 20 years in marketing, including at Allianz Business Services, Aldermore, Sorted and Diffblue. DemandGenix is just me, on purpose: you get me doing the work, not an account manager passing it on.
I take on a small number of clients at a time, and I’ll tell you straight if I’m not the right fit.
From the blog
- A demand gen measurement framework for lean B2B teams
A hybrid model combining free analytics tools with one simple form field, "How did you hear about us?", captures roughly 70–80% of the attribution that enterprise platforms provide.
- Why MQLs Don't Convert: You're Measuring Intent Wrong
The difference between MQL volume and revenue is the difference between a pipeline that converts and a dashboard full of vanity metrics.
- Demand Gen vs. Lead Gen: Which Should Your Lean Team Prioritise Right Now?
How to balance demand gen and lead gen when you're short on time and budget
Want a straight answer on where your marketing money goes?
Thirty minutes, free. If I can’t help, I’ll say so.